AIMS OF THIS SITE

WHY AN ARTIST ON INTERNET BECOMES IMMORTAL
WHY AN ARTIST WHO IS NOT ON INTERNET IS BOUND TO BE FORGOTTEN

 

For the first time in the history of humanity an artist who reveals himself through his drawings, paintings, his novels or his poems, is able to bestow his works on millions and millions of people all over the world. Today, such a wonder is made possible thanks to Internet. If, however, for the literary arts the difference of languages spoken around the world could be a problem, for the visual arts this problem does not exist. A painting made in Italy and exhibited on the Internet can be seen and appreciated all over the world. Internet is a new means of communication, which is rapidly expanding and developing. Within a few years, in the industrialised countries, the majority of families will have an access to the Internet, in particular through the newly produced television sets that are especially programmed for this. Internet offers to visual artists, in particular, an extraordinary means to widen and develop their influence range, launching their works and thus permitting them to be enjoyed and known all over the world.

Why should an artist exhibit his work on the Internet?

All that is necessary is a card with the address of your permanent exhibition on Internet to easily communicate with anyone, in a discreet and very dignified way. It is the best way to look through the catalogue of works exhibited on the Internet comfortably from your own home.
Your Internet address on your personal headed notepaper: you automatically and in a very elegant way give to whomever you write a letter (friends, art museums, critics, art magazines, etc.) the possibility to examine your exposition directly online. It is quicker, less expensive and more efficient than sending bulky paper catalogues.
The research power of Internet gives the artist the possibility of being discovered and known by anyone around the world who makes investigations on his name or elements connected to his works. All you need to do is tell someone, "Write down my name and look me up on the Internet!" to give him the chance to view our works of art online.
Showing your work to critics, galleries or an editor through Internet is better than through a paper catalogue. Infact, sending a paper catalogue by ordinary mail seems like a clear attempt to try and convince someone of the quality of your product – an approach that by itself can easily give rise to defensive reactions and refusals in the person who receives it. Instead, through Internet you can present your work in a less intrusive way, which gives the person we are interest in the possibility to express a more serene judgement.

Apart from a great amount of Web pages, Internet is also an intricate pattern of relations and cross-references between these. On Internet there are art circuits, which are always evolving, and that, are completely unknown outside of Internet. An art exhibition on Internet, especially if placed in a wider dynamic context within a forceful and continuous promotional strategy, in time, is bound to be seen by more and more people from all around the world who reach it simply because always more "roads" on Internet lead to it. A timely presence on Internet and a lasting, patient and intelligent promotional activity is what makes the difference between a continuously attended art exhibition and a bunch of isolated and forgotten pages that no one ever cares to look at.
If you are a good artist and you are interested in our work, please do not hesitate to contact us.